David Thalhofer

How to ensure your security guards are staying busy

How to ensure your security guards are staying busy

As a manager of security professionals, chances are you’ve asked yourself more than once how to keep your security guards engaged and proactive on the job. With budgets often tight these days, it’s important to make sure that the resources you have available—in this case, the manpower of your security team—are utilised as efficiently as …

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Training Tips all Security Guards Should Get

Trainings Tips All Security Guards Should Get

As a manager in the security industry, you’re tasked with equipping your staff with the skills and knowledge they need to act as effective security guards. Whether it’s for industrial facilities, events or individual clients, your team should be trained on safety and operational procedures and critical methods for de-escalating conflicts and ensuring their safety. …

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Simplifying leave management process for managers

Simplifying Leave Management Process for Managers

The traditional leave filing process has been an age-old process, which many organisations have been following for years. This process is a tedious and time-consuming task for managers and employees alike. With the advancements in technology, it is high time for organisations to move away from the traditional paper way of managing leaves and embrace …

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How to Reduce & Protect your Public Liability Insurance

How to Reduce & Protect your Public Liability Insurance

Public liability insurance is an essential coverage for security companies, as it provides financial protection in case of any legal claims made by the public or third-party individuals. It is imperative for security companies to keep the cost of their public liability insurance low, as this can have a significant impact on their bottom line. …

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The extra trainings crowd controllers should have

Security guards have a broad range of duties that are focused on ensuring the safety of their client’s property and those who use it. Crowd control is just one aspect of these responsibilities. Controlling and managing large crowds is a complex job that requires specific training and expertise. Crowd control officers must have certain skills …

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It is important for all service businesses to have a unique selling position pitch when talking to potential customers. With the security industry market being so competitive, it is vital that a physical security company have a unique selling position (USP) that sets them apart from its competitors. A USP is a statement that communicates the benefits of your company's services and how they are different from other companies in the market. Having a USP can help you stand out and make a lasting impression on potential clients. To position your sales pitch to potential clients, it is important to understand what makes your company different from others in the industry. This could be a specific methodology or approach to security, a unique technology or equipment you use, or the level of customer service you provide. Once you have identified your USP, you can use it to communicate the benefits of your services to potential clients. One way to sell the benefits of your services to potential clients is by highlighting how your company will support their goals. For example, if a client is looking for a security solution that can help reduce risk and liabilities, you can explain how your company's methodology approach can help them achieve this. You can also demonstrate how your company's unique technology or equipment can enhance the security of its facility. Another way to sell the benefits of your services is by highlighting your customer service level. This could include things like 24/7 customer support, regular security audits, or a dedicated account manager to ensure your client's needs are met. By highlighting these services, you can show potential clients that your company is dedicated to supporting them and ensuring their security needs are met. Finally, it is important to emphasise how your company can help reduce risk and liabilities for potential clients. This could include things like providing regular security assessments, implementing security protocols, or providing training for employees on how to handle security incidents. By highlighting these services, you can show potential clients that your company is dedicated to helping them reduce their risks and liabilities. In conclusion, a physical security company must have a unique selling position that sets you apart from its competitors. By understanding what makes your company different and highlighting the benefits of your services, you can position your sales pitch to potential clients and make a lasting impression on them. Additionally, by emphasising how your company can support their goals and help reduce risk and liabilities, you can show potential clients that your company is dedicated to providing them with the best security solution possible.

What is a unique selling pitch, and why do physical security companies need one?

It is important for all service businesses to have a unique selling position pitch when talking to potential customers. With the security industry market being so competitive, it is vital that a physical security company have a unique selling position (USP) that sets them apart from its competitors. A USP is a statement that communicates …

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How A CRM with a Rostering Feature Can Improve A Security Company’s Performance

A Customer Relationship Management System, also known as a CRM, is a great tool for workplace management. In particular, a CRMs system that has a rostering feature in it that is designed for a security company is super helpful in completing day-to-day tasks like scheduling and information management. What are the key features of a …

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How To Market Your Security Business Like a Pro 

As a new or small security company starting out in Australia, you are probably unsure how to establish new clients and obtain security contracts. That is entirely understandable and expected. After all, it will take some time and effort to find out how you can effectively market yourself and incentivise clients to choose your security …

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